Elephant Pharm wanted a fresh campaign that would inspire pass-along, drive traffic into the store and provide a foundation for PR efforts. We came up with “Share the Wellth,” an awareness campaign that encourages people to join Elephant Pharm in spreading wellness throughout the Bay Area. We filmed Elephant practitioners sharing bits of health wisdom and posted the videos on the site. We then pushed the videos out to other sites such as YouTube and Blip. Online advertising and in-store signage supported the campaign launch. We used bookmarking sites such as digg, readit, stubleupon, and del.icio.us to drive traffic to the site. Once there, users are encouraged to comment and/or submit their own tips, spreading wellness and thereby Sharing the Wellth.
